Brand Workshop

A brand workshop to define, refine and align your brand strategy and identity.

The Purpose of a Brand Workshop

Our engaging and interactive brand workshop brings together stakeholders to define, refine and align the brand strategy and identity. This will help to create a strong and cohesive brand that resonates with your target audience and supports its business objectives.

Our Brand Workshop Method

What’s included in a MacMartin Brand Workshop?

Phase 1

Research

Prior to running the workshop, we would work with you to define the objectives of the session and identify the key stakeholders that should participate in the workshop. We will also collect relevant information about your organisation such as competitors, industry, target audience etc.

Phase 2

Planning

We will devise the session based on your objectives, planning the activities, discussions and exercises that will be facilitated during the workshop.

Phase 3

Facilitating

Brand workshops can be carried out face-to-face or via Teams dependent upon requirements. During the workshop we will facilitate discussions and exercises that will help you to define and refine your brand strategy and identity. This may include brainstorming sessions, competitor analysis, card sorting and brand personality exercises.

Phase 4

Documenting

After the session we will send over the key insights and decisions made during the brand workshop. At this point, we recommend we put together a full set of brand guidelines to guide future marketing activities and ensure consistency.

To establish your...

Purpose, vision and mission

Why your organisation exists, what you hope to achieve and how you are going to achieve it.

To establish your...

Brand values

What you stand for. The key principles guiding your organisation.

To establish your...

Brand personality and tone of voice

How you communicate with your audience and how you want to make people feel.

To establish your...

Target audience including the creation of personas

Your audience and their needs, experiences, behaviours, pain points and goals.

To establish your...

Brand positioning

The space your organisation holds in the market and the perception of your audience.

Honest Added Value

At MacMartin we know how to make a strong brand that resonates with your target audience. One of our specialists will spend the time with you getting to know your business inside and out; its mission, values, target market, personality and positioning to accurately and personally advise you on your brand journey.

Following a workshop, you will have established your mission, values, target market, personality and positioning. This will enable you to create a strong brand that resonates with your target audience.

The time required for a workshop varies depending on the size of the business and the number of stakeholders involved. On average, our brand workshops last 3-4 hours and cost from £650.

Our brand workshop is a facilitated, engaging, and interactive session with key stakeholders to define, refine and align the brand strategy and identity including your mission, values, target market, personality and positioning.

Interested in what our clients have to say about us?

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Ready to perfect your brand strategy and identity?

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Brand Guidelines

Brand guidelines ensure your brand’s identity is consistent and recognisable to your target audience and should include your values, tone of voice and key messaging, as well as other important information.

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