Get a better picture of your current SEO situation.
Once we have conducted an SEO audit for your business, we will work closely with your organisation. As a specialist SEO strategy agency we will build an SEO plan designed to be carried out over the next 6-12 months, in line with the audit findings.
Knowing where you are now is important to understand, and acts as a benchmark to show improvement, but we like to arm our clients with a clear plan of action. As an SEO Strategy Agency, our senior strategists and SEO experts will team up to ensure the plan has both accuracy and your wider marketing and business goals in mind, in order to deliver the results you need.
There are constant changes to the way search works, but one thing stays consistent – search engines are always designed to offer the best possible experience for those who use their platforms. This means, that all strategies implemented by MacMartin have this in mind. It is important to regularly review and revise your strategy to ensure you are always working on the most important issues and opportunities.
What’s included in a MacMartin SEO Strategy and Plan?
If you haven’t completed an SEO audit, this is where we will start – reporting on your current search visibility, technical issues and backlinks.
We carry out keyword research to get a better understanding of what people are searching for and how competitive it would be to rank. We would then create a list of recommended keywords to target and advise the best methods for doing so e.g. blog articles, additional page content etc.
We benchmark your rankings against your competitors and look for opportunities.
It’s imperative that the content produced is what your audience wants to see, in a format they can engage with. We will advise on how best to do this based on the audit results, keyword research and competitor analysis.
It would feel like an awful lot of wasted time and energy if you couldn’t measure the success of your campaigns.
It’s hugely important to revisit your SEO regularly, and always have a plan to keep you on track!
The MacMartin team is made up of experienced marketing consultants, strategists, content creators and search professionals, meaning that we never recommend SEO actions which could negatively impact upon other marketing activities.
An SEO plan (including the initial audit information) takes 1-2 fully days to complete, over a period of 1-2 weeks from initial call and access to analytics. An SEO plan will cost from £600 depending on the size of your website.
An SEO Audit helps you to understand your current picture. An SEO plan is designed with improvement in mind. It will include actionable recommendations, a timeline of importance, recommendations for implementation methods and additional opportunities found within the keyword research and competitor analysis. An SEO plan is ultimately a step by step guide designed to improve your search visibility.
Upon completion of our initial SEO audit, we will arrange a meeting to discuss your business plans for the next 6-12 months, establishing your focus. Our strategists will then work with the wider team over the next week to establish our recommendations and work them into an actionable SEO plan. We will then present you with the plan for you to implement in-house, or work with our team to bring to fruition.
Interested in what our clients have to say about us?
The YMCA Derbyshire Safer Choices campaign is a sexual health project funded by Public Health England around safer choices for young people with regard to sexual health and safe relationships. Find out more about our involvement and impact on this project.
Through research, strategy, media and creative, we can implement behaviour change marketing to reach the right people with impactful messaging to elicit the desired result.
Our marketing consultancy services are designed for marketing leaders or business owners to access the answers to burning questions, solve those technical problems or simply free up some space in your brain.
We can work closely with your team as a dedicated marketing strategy agency to build a robust, yet agile marketing plan in line with our audit findings.
We can offer you the option to utilise our consultancy services, technical expertise, or by handing the whole management over to us to look after.
Whether you have a brand new website or have been working on your SEO for a while, an SEO audit is a good place to begin, evaluate and plan for the future.
The key data collected through Google Analytics will help you make important business decisions based on accurate information, and with Universal Analytics ending in 2023, it is vital to ensure Google Analytics 4 (GA4) is set up and correctly configured.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
