We believe meaningful change happens when insight meets action. That’s why our relationship with the University of Derby is so important. It represents the meeting point of two powerful perspectives: the academic rigour of a leading university and the practical, real-world experience of industry partners working to influence behaviour and improve outcomes.
Alongside this, TMLA, our CIM-accredited study centre owned by Anna and Claire, strengthens the bridge between academic knowledge, professional development, and industry application. Together, these relationships create a effective ecosystem where research, learning, and practice reinforce one another.
Universities play a vital role in developing knowledge. Through robust research methods, peer review, and critical inquiry, they ensure ideas are tested, challenged, and strengthened. This academic rigour provides the evidence base that underpins credible decision-making.
Industry, on the other hand, operates in environments where decisions must translate quickly into real-world impact. Organisations need solutions that work not only in theory, but in practice – solutions that can influence behaviour, shape policy, and improve outcomes for people and communities.
Insight alone, however, is not enough. Evidence tells us what matters and why - but it is creative thinking that brings those insights to life. Through design, communication, and strategic execution, creativity turns behavioural insight into something people can see, understand, and act upon.
By combining academic research with industry creative and application, we can ensure that behavioural science insights move beyond journals and into the environments where they can genuinely make a difference – from public services and policy design to communication strategies and organisational change.
Crucially, this relationship is not one-sided. It is a genuine exchange.
Academic partners bring depth of research, methodological strength, and a commitment to evidence. They challenge assumptions, ask difficult questions, and ensure ideas are grounded in credible science.
Industry partners contribute contextual understanding – insight into the realities organisations face, the constraints they work within, and the behaviours that shape decision-making in the real world.
Professional education partners like TMLA help translate these insights into practical skills, ensuring professionals can apply evidence-led thinking within their own organisations.
When these perspectives meet, everyone benefits.
Researchers gain access to practical environments where their work can be tested, refined, and applied. Practitioners gain access to the latest thinking in behavioural science, ensuring the strategies they develop are rooted in credible evidence rather than intuition alone.
The result is stronger research and more effective practice.
Partnerships between universities and industry also create opportunities for students, researchers, and professionals alike.
Students benefit from exposure to real-world challenges and practical applications of behavioural science. Industry partners benefit from fresh perspectives, emerging research, and access to the next generation of thinkers and practitioners.
This exchange fosters innovation. It encourages new questions, new collaborations, and new approaches to solving complex social and organisational challenges.
Our work sits at the intersection of behavioural science and creative practice. Our mission is to transform insight into action – helping organisations design communications, policies, and experiences that genuinely influence behaviour for good.
Working alongside the University of Derby strengthens that mission. It ensures our work is grounded in robust academic evidence while remaining focused on practical outcomes. It keeps us curious, accountable, and continually learning.
Most importantly, it allows us to contribute to a wider ecosystem where academia and industry work together – not separately – to solve the challenges that matter.
Because when rigorous research meets real-world application, the impact can be far greater than either could achieve alone.
