Introducing Blueprint: How We Can Work With You As Your Business Develops

Anna Hutton, Director of Communications & Behaviour Change

At MacMartin, we know that no two businesses are alike. That’s why a one-size-fits-all approach to marketing just doesn’t work. Enter Blueprint, our 6-month program that’s custom-built to evolve alongside your business needs. Whether you’re launching a new venture or in need of a marketing refresh, Blueprint will ensure you’re supported every step of the way.

What is Blueprint?

Blueprint is a comprehensive, tailored 6-month program designed to overhaul or launch your marketing from the ground up. We don’t just set you up with a strategy; we refine and perfect it through testing, ensuring it’s ready for success before we hand it over.

With Blueprint, you’ll have a roadmap that eliminates the guesswork, giving you the confidence to drive your marketing forward with proven tactics.

What Does Blueprint Involve?

1. Marketing Audit

We start with a deep dive into your current marketing efforts, assessing strengths, identifying weaknesses, and uncovering new opportunities. This in-depth audit covers every aspect of your brand’s presence, from online channels to offline touchpoints, ensuring no stone is left unturned.

You can learn more about our Marketing Audit here.

2. Brand Workshop & Creation of Brand Guidelines

Our team facilitates a hands-on brand workshop to define your brand’s true identity. Together, we’ll shape your personality, messaging, and visual elements. The result? Clear and comprehensive brand guidelines that serve as a blueprint for all future marketing activities, ensuring consistency across every platform.

Learn more about our Brand Workshop and Brand Guidelines.

3. Marketing Strategy & Plan

This is where we map out your path to success. We’ll create a customised strategy and a practical action plan tailored to your business goals. It’s designed to leverage your strengths, outshine the competition, and position you as a leader in your industry.

Discover more about our Marketing Strategy here.

4. Asset Creation

With the plan in place, we bring your brand to life through tailored assets – everything from social media templates to email footers and presentations. These tools ensure your brand’s professional and cohesive presence across all platforms, aligning perfectly with your new brand identity.

5. Set-Up

Leave the technicalities to us. We’ll set up essential marketing platforms like Google Ads, social media accounts, and email marketing systems. Plus, we’ll implement tools like Google Tag Manager and tracking mechanisms, so you can monitor campaign performance and measure your results effectively.

6. Launch of Marketing Activities

This is where your Blueprint comes to life. We manage and execute your marketing activities, using the assets and strategy we’ve developed to show you how it works in practice. You’ll see firsthand how your tailored plan delivers results.

7. Recruitment, Training, and Handover Support

Building a strong internal team is crucial for long-term success. We’ll support you with recruitment or train your existing staff, ensuring they’re well-equipped to manage your marketing efforts. During the handover phase, our consultancy support ensures a smooth transition, empowering your team with the skills and knowledge they need.

8. Quarterly Check-Ins

Your marketing journey doesn’t end with the launch. We stay by your side with quarterly check-ins to review progress, refine strategies, and ensure your marketing evolves with your business. Our goal is to keep your momentum going strong.

9. Annual Marketing Audit

A year after launching your Blueprint, we conduct a follow-up marketing audit. This comprehensive review ensures your efforts are on track and helps us identify new opportunities for continuous improvement, keeping your marketing strategy fresh and effective.

A 3-Stage Process

Blueprint is divided into three key stages. Each stage is designed to guide you seamlessly from initial insights to a fully optimised and self-sustaining marketing programme. With your goals at the forefront, we’ll take you through each step to create a tailored strategy that drives results and empowers your team to succeed long-term.

Discover

In this phase, we review your current marketing landscape to get a full understanding of where you stand. We analyse what’s working well and what could use improvement – after all, there’s no need to reinvent the wheel if certain strategies are already delivering results!

Build

Using our research and insights, we craft a results-driven strategy tailored to your target audience and aligned with your business goals. At this stage, we guide you through the plan, showing you exactly what needs to be done and how to do it. We also conduct tests and make adjustments, ensuring your Blueprint is optimised for maximum impact before going live.

Empower

We believe that many businesses succeed when they have control over their own marketing. That’s why we provide all the assets, training, and ongoing support you need to confidently manage your marketing efforts. With regular check-ins and a solid plan in hand, you’ll have everything you need to drive your success forward.

Blueprint is your all-in-one marketing solution for sustainable growth. Whether you’re launching new initiatives or breathing new life into your current strategy, MacMartin is here to support you every step of the way. With our tailored approach, we’ll help you achieve long-lasting results that align with your business goals.

Ready to take your marketing to the next level? Get in touch!