Utilise our technical expertise and consultancy services, or hand the whole management over to us.
A social media audit will help you to identify what works for your business and establish how valuable your measurement tools are to you. It is also a great opportunity to analyse your competition and audit your social media activity against theirs; utilising our marketing knowledge to review your messaging, graphics and content as a whole.
Whether you have an in-house social media team, or utilise an agency, our social media audits can help you to understand where you are now, and the contribution your social media marketing has towards your organisation’s goals. Once you know where you are, we can help you to plan where you want to be with our social media marketing plan.
What’s included in a MacMartin Social Media Audit?
Your social media pages may exist, but how are people getting to them? Where do you want social media to be in your lead / sales funnel?
Each social media platform has its own audience and features – which platforms are you using, and which platforms may be being neglected?
We take a look at the key statistics – how much influence does your social media presence have at the moment?
How does your content fit into what your audience is hoping to see? Are you repeating yourself across all platforms? How consistent and powerful is your brand?
Which features and content types do your audience engage with most? What commonalities are there? Does this differ between platforms?
Are you making the most of the latest features on the platforms that you use?
If you run Paid Ads on social media, we want to take a look at the data, audience targeting and campaign results; and then compare this to your organic content and results.
How engaged is your audience with your content? Are there common themes? How engaged are you with your online community?
What happens after your target audience has seen your post?
We will review your social media competition, and feed back with both data and our observations.
We will identify what is working well for you and highlight where there is room for improvement.
When carrying out a social media audit, we begin by taking a step back. We will review the journey of your target audience from before they have even reached your social media, to how they convert into a lead or sale.
Our Social media audits cost £680. This includes a pre-audit meeting to discuss your overall business goals, concerns and how you plan to utilise the audit. It also includes both the creation of a social media audit and a meeting to discuss the outcome.
This audit can be a stand-alone piece of work to assess where you are at a point in time, or it can be used to influence a social media plan, to ensure successes and recommendations are part of the next steps.
We will need access to your Google Analytics accounts, as well as access to all of your active social media accounts at review level.
→ It will allow you to reflect on past performance.
→ It is likely that recommendations will be raised that will save you time and increase the success of your social media campaigns.
→ The data and insights provided will enable you (or us) to create a social media plan.
→ It provides you with a benchmark to measure your growth.
Interested in what our clients have to say about us?
The YMCA Derbyshire Safer Choices campaign is a sexual health project funded by Public Health England around safer choices for young people with regard to sexual health and safe relationships. Find out more about our involvement and impact on this project.
Through research, strategy, media and creative, we can implement behaviour change marketing to reach the right people with impactful messaging to elicit the desired result.
Our marketing consultancy services are designed for marketing leaders or business owners to access the answers to burning questions, solve those technical problems or simply free up some space in your brain.
We can work closely with your team as a dedicated marketing strategy agency to build a robust, yet agile marketing plan in line with our audit findings.
Working in line with your social media plan and overall business goals, we will manage the campaigns in their entirety to reach and engage your target audience through social media platforms.
Working to your brand guidelines, we can create a range of social media templates for a range of content and placements.
By creating social media design templates for you to utilise in-house, we can strengthen your brand on social media through consistent and representative visuals.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
