The Value of Private Social Media in Marketing
We talk at length about organic reach declining across social media platforms. So, is there value in private social media? And how can you implement it in your marketing? Creating a private social media community can be an effective way to cultivate a sense of ‘exclusivity’, add another income stream to your business and maintain […]
MacMartin wins the Midlands Rural Business Award
We are delighted to have been named one of the best rural businesses in the UK after winning a regional Rural Business Award. MacMartin was named ‘Best Small Business’ at the Midlands regional finals of the Rural Business Awards in partnership with Amazon, which took place virtually this year. We will now go on to […]
Facebook Down: Marketing During Social Media Outage
Earlier this week, we were struck by a major social media outage. Facebook, Instagram and WhatsApp were unavailable for hours, causing disruptions to businesses as well as our casual daily scroll. All three platforms, owned by Facebook were out for a total of 6 hours and during this time we were unable to run ads […]
How We Create a Successful Marketing Strategy
Every time we take on a new client, our first order of business is to create an effective and well-researched marketing strategy. Instead of just shooting in the dark to see what sticks, we take the time to understand your business goals, your marketing goals and undertake the necessary research to create a bulletproof marketing […]
Choosing the Right Social Media Platform for Business
There are hundreds of social media platforms to choose from, so it can be tricky to identify the right social media platform for business! Often, the temptation is to sign yourself up to as many as possible. Instagram, TikTok, Facebook, LinkedIn, YouTube – anything goes, as long as your brand is out there. This is […]
Email for Marketing: How to Make the Most of it
With so many marketing options available today, email for marketing remains as one of the most effective ways to connect with your customers. Why? Firstly, it allows a more personalised communication with your audience. Your customers must give you access to email them, so they are more likely to read your email. You can also […]
Product Photography: 5 Ways It Can Boost Your Business
Photography has become accessible to everyone. It is easier than ever to take a photo with your phone and upload it directly to your website. So why should you still use professional product photography services? These powerful statistics show just how important they can be for your business… 1. 90% of online buyers say that […]
Increase Your Organic Reach with These 5 Tips!
Organic reach is declining across all social media platforms. If you are posting to your audience and achieving a disproportionately small amount of likes and comments, you are not alone! This is something that users are particularly experiencing on Facebook, however, it happens on other platforms too. Here are some useful steps to increase your […]
Privacy and Cookies Policy – Your Responsibilities
You’ve probably seen privacy and cookies policy pop up countless times while browsing other websites. Likely, you might have simply clicked ‘accept’ to make it go away, as many people do. But what does privacy and cookies policy mean for your business and website? Why is it so important to implement and what are your […]
5 Tips for Creating Eye Catching Ads
In today’s saturated online environment, we are constantly bombarded by ads. Selling us everything from things we need to products we never thought we’d want! It’s easy to see how your ad could disappear into the ether as your potential customers scroll past it without giving it a second thought. Wouldn’t it be great if […]