The Importance of Visual Content
It’s difficult to imagine our world without visuals. If all movies, entertainment and educational content was replaced with only audio or text, it would truly be a sad world to live in. So why do some businesses still dismiss the value of visual content in their virtual and physical marketing materials? Great quality, engaging photos […]
B2B Marketing Strategies for Your Business
Business to business or B2B marketing is a little different to traditional, B2C or business to consumer marketing. Casual consumers will have varying buying motivations, broader target audience and are willing to test products and services more easily. If you’re a business owner marketing to other businesses, however, you will have a more specific ideal […]
How to Get Your Website Found on Google
When you’re looking for products or services, where do you turn for help aside from friends and family? Google, of course! We all start by searching for something to match our needs and then select businesses that pop up. Wouldn’t it be great if one of the first websites that appeared in someone else’s search […]
Marketing for LinkedIn: 8 Strategies for Your Business
With 756 million members and counting, LinkedIn is the largest social media platform for B2B marketing, networking and finding job opportunities. Bursting with potential clients, headhunters, CEOs across countless industries, it’d be a shame not to use it to its full potential. Here are 7 strategies to use in your marketing for LinkedIn. 1. Set […]
Marketing for Online Business after Lockdown
Despite the devastation of the global pandemic, it has been great to see so many emerging entrepreneurs. Many people finally realised their dream of having their own business, saw an opportunity for online ventures and went for it! But not long after, things have changed. As we come out of lockdown, the clients that only […]
J.O. Sims Infused Fruit Collaboration with Ocean Spray Launch
It’s been getting fruity at MacMartin HQ! We’ve been busy working to market the launch of one of our clients, J.O. Sims. They have recently collaborated with Ocean Spray for a delicious new range of infused dried fruits. Here’s how we assisted with this exciting project… Who are J.O. Sims? Firstly, let’s introduce you to […]
Pre-Launch Marketing Ideas for Your Business
Many of us are stuck for ideas on how to market our business and products even when we’ve launched and it’s already there. But how do you market something that doesn’t exist? Maybe you are planning to launch a business or maybe there is a service or product that is still in the making. Building […]
Your Website Homepage Checklist
Your website is, effectively, your online shop window. It needs to look great, represent your brand and invite customers in. It should be easy to navigate, so they have a smooth journey, find what they need and arrive where you want them to be. This is our website homepage checklist with 10 things every website […]
Choosing the Right Font for your Brand
Where words fail, font speaks…isn’t that the saying? Font is a crucial part of your branding! Different fonts have different ‘personalities’ that need to align with your company’s message. We’d like to offer you a simple guide to choosing the right font for your brand that speaks directly to your target audience. Your brand personality […]
How User Experience Design Can Improve Your SEO
In our most recent blog, we talked about the new Google Page Experience Update. With this algorithm, Google are placing more emphasis on browsing experience, alongside website content. This closely ties in with User Experience design, so let’s have a look at how it could affect the way your website ranks in search engines. What is […]