Google Page Experience Update: What Can We Expect?
Google are launching a new algorithm, set to take place from June 2021. It’s the Google Page Experience Update and it will focus on user experience of your website, rather than just the content. This makes a lot of sense, since users need to have a good and safe browsing experience on the site alongside […]
Walker Consultancy: Start-Up Package
Recently, we talked about our start-up package for businesses. This week, we’d like to introduce you to one of our recent clients and talk about the package we created for them. Meet Walker Consultancy, a VA or Virtual Assistant business launched earlier this month. We are excited to have been a part of it! Here’s […]
5 Podcast Audio Tips for Beginners
Podcasts are great for connecting with your audience and providing additional content for your business. They are easy to get started with even the smallest of budgets and minimal equipment. Having said that, good quality audio is still crucial. It can make a real difference to the listener’s experience. Badly edited, low quality sound can […]
MacMartin Start Up Business Kit
First impressions are so important. You will never get to have another launch of your new business, so you want it to have the best possible start. Our MacMartin start up business kit can be tailored to your requirements. Let us help you get your branding right from the get go… Streamline your marketing Many […]
Top Social Media Trends 2021
Earlier this year, Hubspot released their report on social media trends 2021. In this blog, we wanted to take a closer look at them, how relevant they might be to you and how you can implement them in your own marketing. Many of these trends reflect our changing perspectives towards brands and social issues, which […]
7 Ways to Market Your Business Locally
As lockdown restrictions begin to ease across the UK, many businesses are once again rethinking their marketing strategy. Up until recently, we were targeting our efforts towards reaching a wider audience online. Now is the perfect time to refocus on ways to market your business locally. Here are some great ideas to help you connect […]
10 Signs it’s Time for a Website Redesign
You’ve got a website…At first, it was working great, but months or years down the line, you might notice it’s no longer performing as well as it should. You’re not getting as many visitors, or they’re not sticking around, or actually making any enquiries or purchases. You might be attracting the wrong kind of audience. […]
Marketing Your Business in a Regulated Industry
There tends to be a sense of uniformity across regulated industries like finance, law and education. This is completely understandable, as you have so many requirements to adhere to by law. But as more and more people are judging your business by your online presence, it’s important that you still stand out from the rest. […]
Google is Phasing out Broad Match Modifier Keywords
In February this year, Google announced they will be phasing out their Broad Match Modifier keywords. This is a new change that will be gradually introduced until July, when Broad Match Modifier will be completely phased out. It has triggered mixed opinions from advertisers and brought a bit of uncertainty as to how this would […]
What is a Brand Guidelines Document?
Creating brand guidelines is so important for a successful marketing campaign. Considering that both digital and traditional marketing largely centres around raising brand awareness, consistent branding will make people immediately recognise your business. It’s why when we see that signature Nike swoosh, we immediately recognise the company behind it. One look at a half-eaten apple […]