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As a purposeful marketing agency, we offer specialist marketing services to support every internal marketing team. We take great pride in establishing the best marketing methods to reach your goals and incite behaviour change. If want to discuss which specialist marketing services are right for your business, get in touch – we would love to have a chat!
Consultancy based marketing services are a good place to start if you want to assess where you are now, where you need to be and how to get there. By understanding these components, your marketing will be purposeful and data driven.
A marketing audit is designed for business owners, directors, and marketing managers to think about their marketing strategy in a different way. Our senior strategists will analyse your marketing activities, undertake research, and present their professional recommendations.
In a professional marketing competitor analysis, the results aren’t emotionally driven – it’s a data-driven review of your competitors and their digital marketing performance that, when interpreted, can help you to achieve your business goals by identifying potential opportunities in your sector.
A marketing strategy helps you to communicate with your target market in the most effective way, and in line with your overall business objectives. As your target market’s buying habits change, as well as your business objectives – it’s important to regularly review your strategy.
We offer specialist marketing consultancy services in a number of areas, designed for marketing leaders or business owners to access the answers to burning questions, review strategic direction, solve those time-consuming technical problems or simply free up some time.
Google Ads as a marketing service contributes incredibly to business growth when set up and looked after correctly. The data is clear and ROI can be easily measured. If you are a charity or non-profit, you might eligible for a Google Ads grant.
Our Google Ads certified senior marketing strategists will utilise their experience, data and leading software to create a full picture of your Google Ads account. They will give you actionable insight into how to get better results from your Google Ad spend.
By carrying out a competitor analysis, you will gain an insight into the Google Ads activity of your competitors, review the whole competitive landscape, discover new Google Ads competitors, and assess the keywords and campaigns.
Collecting data is crucial to making the most of your marketing and ensuring sales are measured and monitored correctly. The key data collected through Analytics will help you make important business decisions based on accurate information.
Google Tag manager can be used to centralise and effectively manage pixels and tracking information. Outsourcing the setup will result in a streamlined system which is easier to update and reduces reliance on your IT department.
Google Ads is an incredible platform which enables you to serve your Ads to people who are looking for your product or service, at a time when they are ready to act (research, contact or purchase). Google Ads will drive relevant traffic to your website utilising a mixture of campaign types.
Successful management of a Google Ads account requires a robust understanding of Google Ads strategies, campaign budget planning and account maintenance. We carefully balance the artistic and scientific components required to ensure our Ads perform beyond comparison.
If you rely on your website for business or would like to increase your online presence, SEO needs to be an essential part of your marketing strategy. It’s important to get the groundwork in and you will reap the rewards further down the line.
Collecting data is crucial to making the most of your marketing and ensuring sales are measured and monitored correctly. The key data collected through Analytics will help you make important business decisions based on accurate information.
Once we have conducted an SEO audit for your business, we will work closely with your organisation. As a specialist SEO strategy agency we will build an SEO plan designed to be carried out over the next 6-12 months, in line with the audit.
By the time we are at the management stage of your SEO journey, it’s likely we will know you and your business well enough to be able to recommend one of our professional management options to you.
Your website forms the basis of all marketing activity, so it is imperative that you get it right. There are lots of things to consider when launching a new or refreshed website and we can walk you through the process, advising which website design services would be best for you and your organisation.
Our website audit report will give you the insights and recommendations you need to improve your website performance, and search engine optimisation, and is a great way to monitor progress over time.
Our website consultancy service is designed to help you evaluate the performance, functionality and overall effectiveness of your website, and involves a comprehensive review of a wide range of elements.
Collecting data is crucial to making the most of your marketing and ensuring sales are measured and monitored correctly. The key data collected will help you make important decisions based on accurate information.
We look to understand the needs, behaviour and pain points of the user before moving on to define a solution. This allows us to then build a website engineered to give them the best possible experience.
A well-designed website is essential for any business or organisation looking to establish a strong online presence. It not only helps to attract potential customers, but also provides a platform to showcase products, services, and brand identity.
As a purposeful, committed, and ethical company, we understand the importance of reducing our carbon footprint and promoting sustainable digital practices. Find out about our low carbon web design service.
We offer planet-friendly hosting that is beneficial to both the environment and your website users, because we believe in the importance of making the internet a more environmentally-friendly place without having to compromise.
Arguably the most important aspect of marketing. Creating your brand and communicating your brand determines how you will be perceived by your target audience. It is much deeper than a logo and brand name… it’s about what you live, breath and represent every day.
Our engaging and interactive brand workshop brings together stakeholders to define, refine and align the brand strategy and identity. This will help to create a strong and cohesive brand that resonates with your target audience and supports its business objectives.
Guidelines ensure your brand’s identity is consistent and recognisable to your target audience. They should include your values, tone of voice and key messaging alongside rules and instructions for the visual elements of your brand such as logo usage.
At MacMartin, have perfected our digital craft. We understand that every project is different in size and complexity, so we have developed a collaborative and dynamic style that makes our design services incredibly flexible and entirely bespoke to your business.
Having a strategic social media plan, alongside professionally branded templates, makes the process run smoothly and ensures your business is visually represented in a consistent way, regardless of who is posting the content internally.
When it comes to photography, videography and PR, we have chosen to work with the best in the business, rather than compete with them. This means that we are at the top of our game for every marketing service that we deliver to our clients.
Image and video assets form windows to your business, products, and services, and you must showcase them to the highest possible standard; now more than ever, in this digital world, your brand should stand out and draw the eye.
Winner of Best Small Business in the Rural Business Awards 2021
Finalist of Best Digital/Creative Upscaler in the Mainframe Awards 2021
Esme Wade Finalist of Apprentice of the Year in the Enterprising Women Awards 2022
Finalist of Small Business of the Year in the Chamber of Commerce Business Awards 2022
Social Media Marketing Services
Social media marketing is what most people think of when they talk about marketing their business. Posting content because you feel that you need to will not get you very far though. A carefully devised strategy and campaign plan will make the most of platform features, ensure what you are doing is purposeful and will be measurable against your overall goals.
Social Media
Audit
Whether you have an in-house social media team, or utilise an agency, our social media audits can help you to understand where you are now, and the contribution your social media marketing has towards your organisation’s goals.
Social Media
Strategy and plan
Once we have completed a social media audit, we will work closely with your team to develop a strategic social media plan. As a social media strategy agency, we will build a robust and agile social media in line with our findings and your overall goals.
Social Media
Templates
Having a strategic social media plan, alongside professionally branded templates, makes the process run smoothly and ensures your business is visually represented in a consistent way, regardless of who is posting the content internally.
Social Media
Content creation
Our campaign content, both the copy and the accompanying visuals, is created a month in advance, but reviewed before publishing to ensure it is still highly relevant to both your organisation and your target audience.
Social Media
Campaign management
Working in line with your social media plan and overall business goals, we will manage the campaigns in their entirety to reach and engage your target audience through social media platforms.